» NY Times: Asia Society Expands, East and West
Un-clogging the backlog of stuff I’ve been meaning to blog about during the past week or so, here’s one that caught my eye. And not just because it references the new Asia Society building in Houston. There’s a wonderfully valid point here about why such a thing is considered necessary …
Some may question the need for an Asia Society in an increasingly globalized world. But the society’s executives say the institution has become more essential because it can serve as the link among various constituencies.
“The world is far more interconnected today,” Mr. Chan said. “Hence the need to understand each other is greater than ever before.”
At the day job, we’ve lugged various presentations to a number of groups to talk about and demonstrate why multicultural population growth requires some new thinking in terms of how people communicate with their target audiences. The solution is never to assume uniformity (even though there can certainly be overlapping similarities in different markets). But the challenge is how to differentiate effectively when you’re confronted by diversity that’s far more fragmented today than it was before.
Asian culture is a key in the learning experience for that, since there are so many distinct cultures and nationalities that often require such differentiation. But its not just Asian populations anymore. Anyways, just article is an interesting datapoint somewhere in the vicinity of the topic. Read it and check out Houston’s facility when it opens.